Most of the users are concerned of how well they could optimise their site, but they go in a wrong way in stuffing the keywords. There are many various tips on how to do search engine optimisation tactics to create websites and how to build back links. Now in this article I would like to give some advice on how effectively you can build your pages and create links.
First of all, in SEO on page site optimisation -
Make sure to use your selected keyword in the title tag, but not more than once. If you use keyword more than once the search engine takes it as spamming. The same rule applies to your meta description, heading of your content body. Also, make sure that it does not appear more than once within the first 100 words. This helps the readability of your page and automatically increases the pagerank. Ensure that do not use keyword more than once for every 250 words,and also use alternative words which will help your site page rank in order to get more traffic.
Follow proper long term ethical back link-building methods. First select the appropriate keyword to the page, and later select the alternate keywords for usage of the website. The rest of the process becomes more easier. Also make sure the proper keywords anchor text within each of your newly built back links.
Now you’ll need to find the better ways to go for creating new back links to your web site.
Most important point to keep in mind while doing the site optimisation,never submit your site link in a Link farm(Black hat methods).These links are completely useless and may even get you banned/penalized from the search engines. You wouldn’t want to build links that you get banned from the search engines would you? Make sure to engage in white hat link building techniques. Never participate in any of the unethical black hat search engine optimisation factors. These types of practices may also get you banned from the search engines and will not help your website in the long run.
Wednesday, August 11, 2010
Thursday, May 25, 2006
How Search Engines Work???
You know how important it is to score high in the SERPs. But your site isn't reaching the first three pages, and you don't understand why. It could be that you're confusing the web crawlers that are trying to index it. How can you find out? Keep reading.
You have a masterful website, with lots of relevant content, but it isn’t coming up high in the search engine results pages (SERPs). You know that if your site isn’t on those early pages, searchers probably won’t find you. You can’t understand why you’re apparently invisible to Google and the other major search engines. Your rivals hold higher spots in the SERPs, and their sites aren’t nearly as nice as yours.
Search engines aren’t people. In order to handle the tens of billions of web pages that comprise the World Wide Web, search engine companies have almost completely automated their processes. A software program isn’t going to look at your site with the same “eyes” as a human being. This doesn’t mean that you can’t have a website that is a joy to behold for your visitors. But it does mean that you need to be aware of the ways in which search engines “see” your site differently, and plan around them.
Despite the complexity of the web, and dealing with all that data at speed, search engines actually perform a short list of operations in order to return relevant results to their users. Each of these four operations can go awry in certain ways. It isn’t so much that the search engine itself has gone awry; it may have simply encountered something that it was not programmed to deal with. Or the way it was programmed to deal with whatever it encountered led to less than desirable results.
Understanding how search engines operate will help you understand what can go wrong. All search engines perform the following four tasks:
* Web crawling. Search engines send out automated programs, sometimes called “bots” or “spiders,” which use the web’s hyperlink structure to “crawl” its pages. According to some of our best estimates, search engine spiders have crawled maybe half of the pages that exist on the Internet.
* Document indexing. After spiders crawl a page, its content needs to be put into a format that makes it easy to retrieve when a user queries the search engine. Thus, pages are stored in a giant, tightly managed database that makes up the search engine’s index. These indexes contain billions of documents, which are delivered to users in mere fractions of a second.
* Query processing. When a user queries a search engine, which happens hundreds of millions of times each day, the engine examines its index to find documents that match. Queries that look superficially the same can yield very different results. For example, searching for the phrase “field and stream magazine,” without quotes around it, yields more than four million results in Google. Do the same search with the quote marks, and Google returns only 19,600 results. This is just one of many modifiers a searcher can use to give the database a better idea of what should count as a relevant result.
* Ranking results. Google isn’t going to show you all 19,600 results on the same page – and even if it did, it needs some way to decide which ones should show up first. Thus, the search engine runs an algorithm on the results to calculate which ones are most relevant to the query. These are shown first, with all the others in descending order of relevance.
Now that you have some idea of the processes involved, it’s time to take a closer look at each one. This should help you understand how things go right, and how and why these tasks can go “wrong.” This article will focus on web crawling, while a later article will cover the remaining processes.
You’re probably thinking chiefly of your human visitors when you set up your website’s navigation, as well you should. But certain kinds of navigation structures will trip up spiders, making it less likely for those visitors to find your site in the first place. As an added bonus, many of the things you do to your site that will make it easier for a spider to find content, will often make it easier for visitors to navigate your site.
It’s worth keeping in mind, by the way, that you might not want spiders to be able to index everything on your site. If you own a site with content that users pay a fee to access, you probably don’t want a Google bot to grab that content and show it to anyone who enters the right keywords. There are ways to deliberately block spiders from such content. In keeping with the rest of this article, which is intended mainly as an introduction, they will only be mentioned briefly here.
Dynamic URLs are one of the biggest stumbling blocks for search engine spiders. In particular, pages with two or more dynamic parameters will give a spider fits. You know a dynamic URL when you see it; it usually has a lot of “garbage” in it such as question marks, equal signs, ampersands (&) and percent signs. These pages are great for human users, who usually get to them by setting certain parameters on a page. For example, typing a zip code into a box at weather.com will return a page that describes the weather for a particular area of the US – and a dynamic URL as the page location.
There are other ways in which spiders don’t like complexity. For example, pages with more than 100 unique links to other pages on the same site can make them get tired with just one look. A spider may not follow each link. If you are trying to build a site map, there are better ways to organize it.
Pages that are buried more than three clicks from your website’s home page also might not be crawled. Spiders don’t like to go that deep. For that matter, many humans can get “lost” on a website with that many levels of links if there isn’t some kind of navigational guidance.
Pages that require a “Session ID” or cookie to enable navigation also might not be spidered. Spiders aren’t browsers, and don’t have the same capabilities. They may not be able to retain these forms of identification.
Another stumbling block for spiders is pages that are split into “frames.” Many web designers like frames; it allows them to keep page navigation in one place even when a user scrolls through content. But spiders find pages with frames confusing. To them, content is content, and they have no way of knowing which pages should go in the search results. Frankly, many users don’t like pages with frames either; rather than providing a cleaner interface, such pages often look cluttered.
Most of the stumbling blocks above are ones you may have accidentally put in the way of spiders. This next set of stumbling blocks includes some that website owners might use on purpose to block a search engine spider. While I mentioned one of the most obvious reasons for blocking a spider above (content that users must pay to see), there are certainly others: the content itself might be free, but should not be easily available to everyone, for example.
Pages that can be accessed only after filling out a form and hitting “Submit” might as well be closed doors to spiders. Think of them as not being able to push buttons or type. Likewise, pages that require use of a drop down menu to access might not be spidered, and the same holds true for documents that can only be accessed via a search box.
Documents that are purposefully blocked will usually not be spidered. This can be handled with a robots meta tag or robots.txt file. You can find other articles that discuss the robots.txt file on SEO Chat.
Pages that require a login block search engine spiders. Remember the “spiders can’t type” observation above. Just how are they going to log in to get to the page?
Finally, I’d like to make a special note of pages that redirect before showing content. Not only will that not get your page indexed, it could get your site banned. Search engines refer to this tactic as “cloaking” or “bait-and-switch.” You can check Google’s guidelines for webmasters (http://www.google.com/intl/en/webmasters/guidelines.html) if you have any questions about what is considered legitimate and what isn’t.
Now that you know what will make spiders choke, how do you encourage them to go where you want them to? The key is to provide direct HTML links to each page you want the spiders to visit. Also, give them a shallow pool to play in. Spiders usually start on your home page; if any part of your site cannot be accessed from there, chances are the spider won’t see it. This is where use of a site map can be invaluable.
LNow what? The anchor text hasn’t changed, so the link will still look the same when the web browser displays it. But a spider will think, “Okay, not only is this page relevant to the term `SEO Chat,’ it is also relevant to the phrase `Great Site for SEO Info.’ And hey, there’s a relationship between the page I’m crawling now and this hyperlink! It says that this link doesn’t count as a ‘vote’ for the page being linked to. Okay, so it won’t add to the page rank.”
That last point, about the link not counting as a vote for the page being linked to, is what the rel="nofollow" tag does. This tag evolved to address the problem of people submitting linked comments to blogs that said things like "Visit my pharmaceuticals site!" That kind of comment is an attempt by the commenter to raise his own website's position in the search engine rankings. It's called comment spam, by the way; most major search engines don't like comment spam because it skews their results, making them less relevant. As you may have guessed, then, the “nofollow” tag in the “rel” attribute is specifically for search engines; it really isn't there to be noticed by anyone else. Yahoo!, MSN, and Google recognize it, but AskJeeves does not support nofollow; its crawler simply ignores the nofollow tag.
In some cases, a link may be assigned to an image. The hyperlink would then include the name of the image, and might include some alternate text in an “alt” attribute, which can be helpful for voice-based browsers used by the blind. It also helps spiders, because it gives them another clue for what the page is about.
Hyperlinks may take other forms on the web, but by and large those forms do not pass ranking or spidering value. In general, the closer a link is to the classic href=”URL”, the easier it is for a spider to follow a link, and vice versa.
You have a masterful website, with lots of relevant content, but it isn’t coming up high in the search engine results pages (SERPs). You know that if your site isn’t on those early pages, searchers probably won’t find you. You can’t understand why you’re apparently invisible to Google and the other major search engines. Your rivals hold higher spots in the SERPs, and their sites aren’t nearly as nice as yours.
Search engines aren’t people. In order to handle the tens of billions of web pages that comprise the World Wide Web, search engine companies have almost completely automated their processes. A software program isn’t going to look at your site with the same “eyes” as a human being. This doesn’t mean that you can’t have a website that is a joy to behold for your visitors. But it does mean that you need to be aware of the ways in which search engines “see” your site differently, and plan around them.
Despite the complexity of the web, and dealing with all that data at speed, search engines actually perform a short list of operations in order to return relevant results to their users. Each of these four operations can go awry in certain ways. It isn’t so much that the search engine itself has gone awry; it may have simply encountered something that it was not programmed to deal with. Or the way it was programmed to deal with whatever it encountered led to less than desirable results.
Understanding how search engines operate will help you understand what can go wrong. All search engines perform the following four tasks:
* Web crawling. Search engines send out automated programs, sometimes called “bots” or “spiders,” which use the web’s hyperlink structure to “crawl” its pages. According to some of our best estimates, search engine spiders have crawled maybe half of the pages that exist on the Internet.
* Document indexing. After spiders crawl a page, its content needs to be put into a format that makes it easy to retrieve when a user queries the search engine. Thus, pages are stored in a giant, tightly managed database that makes up the search engine’s index. These indexes contain billions of documents, which are delivered to users in mere fractions of a second.
* Query processing. When a user queries a search engine, which happens hundreds of millions of times each day, the engine examines its index to find documents that match. Queries that look superficially the same can yield very different results. For example, searching for the phrase “field and stream magazine,” without quotes around it, yields more than four million results in Google. Do the same search with the quote marks, and Google returns only 19,600 results. This is just one of many modifiers a searcher can use to give the database a better idea of what should count as a relevant result.
* Ranking results. Google isn’t going to show you all 19,600 results on the same page – and even if it did, it needs some way to decide which ones should show up first. Thus, the search engine runs an algorithm on the results to calculate which ones are most relevant to the query. These are shown first, with all the others in descending order of relevance.
Now that you have some idea of the processes involved, it’s time to take a closer look at each one. This should help you understand how things go right, and how and why these tasks can go “wrong.” This article will focus on web crawling, while a later article will cover the remaining processes.
You’re probably thinking chiefly of your human visitors when you set up your website’s navigation, as well you should. But certain kinds of navigation structures will trip up spiders, making it less likely for those visitors to find your site in the first place. As an added bonus, many of the things you do to your site that will make it easier for a spider to find content, will often make it easier for visitors to navigate your site.
It’s worth keeping in mind, by the way, that you might not want spiders to be able to index everything on your site. If you own a site with content that users pay a fee to access, you probably don’t want a Google bot to grab that content and show it to anyone who enters the right keywords. There are ways to deliberately block spiders from such content. In keeping with the rest of this article, which is intended mainly as an introduction, they will only be mentioned briefly here.
Dynamic URLs are one of the biggest stumbling blocks for search engine spiders. In particular, pages with two or more dynamic parameters will give a spider fits. You know a dynamic URL when you see it; it usually has a lot of “garbage” in it such as question marks, equal signs, ampersands (&) and percent signs. These pages are great for human users, who usually get to them by setting certain parameters on a page. For example, typing a zip code into a box at weather.com will return a page that describes the weather for a particular area of the US – and a dynamic URL as the page location.
There are other ways in which spiders don’t like complexity. For example, pages with more than 100 unique links to other pages on the same site can make them get tired with just one look. A spider may not follow each link. If you are trying to build a site map, there are better ways to organize it.
Pages that are buried more than three clicks from your website’s home page also might not be crawled. Spiders don’t like to go that deep. For that matter, many humans can get “lost” on a website with that many levels of links if there isn’t some kind of navigational guidance.
Pages that require a “Session ID” or cookie to enable navigation also might not be spidered. Spiders aren’t browsers, and don’t have the same capabilities. They may not be able to retain these forms of identification.
Another stumbling block for spiders is pages that are split into “frames.” Many web designers like frames; it allows them to keep page navigation in one place even when a user scrolls through content. But spiders find pages with frames confusing. To them, content is content, and they have no way of knowing which pages should go in the search results. Frankly, many users don’t like pages with frames either; rather than providing a cleaner interface, such pages often look cluttered.
Most of the stumbling blocks above are ones you may have accidentally put in the way of spiders. This next set of stumbling blocks includes some that website owners might use on purpose to block a search engine spider. While I mentioned one of the most obvious reasons for blocking a spider above (content that users must pay to see), there are certainly others: the content itself might be free, but should not be easily available to everyone, for example.
Pages that can be accessed only after filling out a form and hitting “Submit” might as well be closed doors to spiders. Think of them as not being able to push buttons or type. Likewise, pages that require use of a drop down menu to access might not be spidered, and the same holds true for documents that can only be accessed via a search box.
Documents that are purposefully blocked will usually not be spidered. This can be handled with a robots meta tag or robots.txt file. You can find other articles that discuss the robots.txt file on SEO Chat.
Pages that require a login block search engine spiders. Remember the “spiders can’t type” observation above. Just how are they going to log in to get to the page?
Finally, I’d like to make a special note of pages that redirect before showing content. Not only will that not get your page indexed, it could get your site banned. Search engines refer to this tactic as “cloaking” or “bait-and-switch.” You can check Google’s guidelines for webmasters (http://www.google.com/intl/en/webmasters/guidelines.html) if you have any questions about what is considered legitimate and what isn’t.
Now that you know what will make spiders choke, how do you encourage them to go where you want them to? The key is to provide direct HTML links to each page you want the spiders to visit. Also, give them a shallow pool to play in. Spiders usually start on your home page; if any part of your site cannot be accessed from there, chances are the spider won’t see it. This is where use of a site map can be invaluable.
LNow what? The anchor text hasn’t changed, so the link will still look the same when the web browser displays it. But a spider will think, “Okay, not only is this page relevant to the term `SEO Chat,’ it is also relevant to the phrase `Great Site for SEO Info.’ And hey, there’s a relationship between the page I’m crawling now and this hyperlink! It says that this link doesn’t count as a ‘vote’ for the page being linked to. Okay, so it won’t add to the page rank.”
That last point, about the link not counting as a vote for the page being linked to, is what the rel="nofollow" tag does. This tag evolved to address the problem of people submitting linked comments to blogs that said things like "Visit my pharmaceuticals site!" That kind of comment is an attempt by the commenter to raise his own website's position in the search engine rankings. It's called comment spam, by the way; most major search engines don't like comment spam because it skews their results, making them less relevant. As you may have guessed, then, the “nofollow” tag in the “rel” attribute is specifically for search engines; it really isn't there to be noticed by anyone else. Yahoo!, MSN, and Google recognize it, but AskJeeves does not support nofollow; its crawler simply ignores the nofollow tag.
In some cases, a link may be assigned to an image. The hyperlink would then include the name of the image, and might include some alternate text in an “alt” attribute, which can be helpful for voice-based browsers used by the blind. It also helps spiders, because it gives them another clue for what the page is about.
Hyperlinks may take other forms on the web, but by and large those forms do not pass ranking or spidering value. In general, the closer a link is to the classic href=”URL”, the easier it is for a spider to follow a link, and vice versa.
Tuesday, April 18, 2006
Click Fraud
Click fraud is generally defined as any paid-for click that originates in a malicious attempt to drain an advertiser's budget. Especially for high-priced search terms, advertisers will sometimes attempt to drive up their competitors' marketing costs by clicking on their ads.
Click fraud is sometimes also motivated by revenue generated by pay-per-click (PPC) engines' affiliate networks. Here, an affiliate is driven by simple greed to run up multiple fraudulent clicks.
Most PPC search engines have systems in place that identify click fraud and then subsequently do not charge the advertiser for the fraudulent clicks. Google, the largest PPC-driven engine, seems to be able to detect rapid, successive clicking from the same person or IP address. However, individuals or organizations conducting click fraud are using more advanced cloaking technologies that may circumvent these preventive systems.
Google often issues refunds and adjustments based on reported click fraud. The company has also recently implemented more advanced human-based and technology-driven click fraud detection mechanisms.
In the majority of click fraud cases that we have investigated, we have found that click-fraud criminals are using rolling-IP distributed attacks from multiple countries. In addition, it appears that they may have organized human click-fraud campaigns using low-cost third-world labor.
On Google, "impression fraud" is another equally problematic form of click fraud. Impression fraud occurs when criminals manipulate the number of page impressions for a given search term. When an advertiser's relative click-through rate (CTR) decreases, his or her search term can be suspended because of low CTR performance. This creates a window of opportunity for other advertisers. By committing impression fraud, they are able to obtain higher search rankings at lower costs due to the crippled competition.
The revenue that is generated by click fraud varies greatly depending on whom you ask. However it is widely believed that if click fraud were completely eliminated, all of the major PPC engines would suffer a significant blow to revenues and share prices. It is important, however, that these PPC companies realize that maintaining the trust of their advertisers is vital to the long-term health of the industry.
Click fraud is sometimes also motivated by revenue generated by pay-per-click (PPC) engines' affiliate networks. Here, an affiliate is driven by simple greed to run up multiple fraudulent clicks.
Most PPC search engines have systems in place that identify click fraud and then subsequently do not charge the advertiser for the fraudulent clicks. Google, the largest PPC-driven engine, seems to be able to detect rapid, successive clicking from the same person or IP address. However, individuals or organizations conducting click fraud are using more advanced cloaking technologies that may circumvent these preventive systems.
Google often issues refunds and adjustments based on reported click fraud. The company has also recently implemented more advanced human-based and technology-driven click fraud detection mechanisms.
In the majority of click fraud cases that we have investigated, we have found that click-fraud criminals are using rolling-IP distributed attacks from multiple countries. In addition, it appears that they may have organized human click-fraud campaigns using low-cost third-world labor.
On Google, "impression fraud" is another equally problematic form of click fraud. Impression fraud occurs when criminals manipulate the number of page impressions for a given search term. When an advertiser's relative click-through rate (CTR) decreases, his or her search term can be suspended because of low CTR performance. This creates a window of opportunity for other advertisers. By committing impression fraud, they are able to obtain higher search rankings at lower costs due to the crippled competition.
The revenue that is generated by click fraud varies greatly depending on whom you ask. However it is widely believed that if click fraud were completely eliminated, all of the major PPC engines would suffer a significant blow to revenues and share prices. It is important, however, that these PPC companies realize that maintaining the trust of their advertisers is vital to the long-term health of the industry.
On and Off Page SEO
On-page SEO is ridiculously simple if you know the right metrics. Using HTML elements the search engine looks for on a page isn't enough - you must know how to use them correctly. Here we expose proven on-page SEO metrics for HTML web pages.
Title
5 - 7 words, 5 is better doesn't dilute, keep keywords (3 max) at beginning, less than 58 characters.
H1
Repeat main keywords at top of opening tag. 200 characters max, less than 140 recommended.
H2 - H6
Use keywords in these subheadings where it makes sense for your content. Don' stuff your content by overusing keywords in headings.
Metatag description
The first few lines of content or metatag description is what the SE displays in it's results. Use your keywords (3 max) to describe the page. Don't use more than 200 words, less than 140 recommended. If this tag is not available, the first text found on the page is used instead. For that reason, it's good practice to make the H1 tag the first text following the opening tag and repeat the description there.
Metatag keywords
All but ignored by Google and other major search engines. List keywords, but don't stuff , ie, don't use irrelevant keywords and\or list keywords that are not displayed in the visible text, also do not repeat keywords - this is SE spamming and may get you penalized. List 1 - 5 keywords max.
Image name, Alt text & title
Use keywords in each image name, alt and title fields.
Example:
Word count
Word count of 400 - 600 words for main content, 500 - 800 for total word count.
Keyword density
Keep keyword density for the page around 5% - 10%. This is the number of times a keyword is used divided by the number of words on the page.
Keyword position & prominence
Place keywords at the beginning, middle and end of the main body content. This further convinces the spider what your page is about which boosts rankings. Some SE's like a high keyword prominence meaning keywords closer to the beginning of your content.
Bold & Italics
Bold and Italicizing keywords will add a small boost to your page's keyword relevance.
Links & anchor text
Use keywords in the link and the anchor text of outgoing links on the page. Use the keywords nearer the beginning of the text.
Example: Main Keyword in anchor text
Keyword proximity
Use keywords and keyword derivations close together throughout the content. To increase your search engine matches for various search phrases.
Downloadable doc names
Any downloadable documents should also make use of keywords in their names.
HTML/Content Ratio
Keep HTML content ratio low. In other words, don't overdo it with excessive HTML onscreen formatting code. Rather keep it at a minimum and over-deliver on the rich theme-based content.
Static vs. Dynamic pages
SE spiders don't crawl some dynamically generated pages that use UID or SID in delimiters. For example the URL http://www.mydomain.com/gohere.php?UID=5593
Page size & image size
Typically pages less than 100k are recommended. Image size should be less than 50k. Don't use more than 3 - 5 images on an optimized page. The idea is to allow the page to load fast. Many people still use dialup connections. You will be penalized for slow loading pages. Having said that, there is some debate on the optimal page size. Therefore I recommend using pages throughout the website that vary in size, some significantly smaller than 100k and some larger. Since some SE's prefer larger pages and others small, the idea is to diversify: offer a buffet of different sized pages throughout your site. This way, all SE's will find something they like.
Common Misspellings
Usage of commonly misspelled keywords is another way to capture traffic. However, be careful; don't ruin you credibility by using misspelled words just to get a little more traffic. If you are clever you may use misspelled words possibly by telling your visitor what the most common spelling errors are for your topics, etc.
Don't use frames
Search engine spiders have a hard time crawling websites that make use of frames. Worse yet, some ignore frames entirely. Don't use frames if you want to optimize your site.
Link to homepage
Use internal links to your homepage and other on-site pages with relevant keywords in the anchor text. But keep website structure and navigation as simple as possible.
Title
5 - 7 words, 5 is better doesn't dilute, keep keywords (3 max) at beginning, less than 58 characters.
H1
Repeat main keywords at top of opening tag. 200 characters max, less than 140 recommended.
H2 - H6
Use keywords in these subheadings where it makes sense for your content. Don' stuff your content by overusing keywords in headings.
Metatag description
The first few lines of content or metatag description is what the SE displays in it's results. Use your keywords (3 max) to describe the page. Don't use more than 200 words, less than 140 recommended. If this tag is not available, the first text found on the page is used instead. For that reason, it's good practice to make the H1 tag the first text following the opening tag and repeat the description there.
Metatag keywords
All but ignored by Google and other major search engines. List keywords, but don't stuff , ie, don't use irrelevant keywords and\or list keywords that are not displayed in the visible text, also do not repeat keywords - this is SE spamming and may get you penalized. List 1 - 5 keywords max.
Image name, Alt text & title
Use keywords in each image name, alt and title fields.
Example:
Word count
Word count of 400 - 600 words for main content, 500 - 800 for total word count.
Keyword density
Keep keyword density for the page around 5% - 10%. This is the number of times a keyword is used divided by the number of words on the page.
Keyword position & prominence
Place keywords at the beginning, middle and end of the main body content. This further convinces the spider what your page is about which boosts rankings. Some SE's like a high keyword prominence meaning keywords closer to the beginning of your content.
Bold & Italics
Bold and Italicizing keywords will add a small boost to your page's keyword relevance.
Links & anchor text
Use keywords in the link and the anchor text of outgoing links on the page. Use the keywords nearer the beginning of the text.
Example: Main Keyword in anchor text
Keyword proximity
Use keywords and keyword derivations close together throughout the content. To increase your search engine matches for various search phrases.
Downloadable doc names
Any downloadable documents should also make use of keywords in their names.
HTML/Content Ratio
Keep HTML content ratio low. In other words, don't overdo it with excessive HTML onscreen formatting code. Rather keep it at a minimum and over-deliver on the rich theme-based content.
Static vs. Dynamic pages
SE spiders don't crawl some dynamically generated pages that use UID or SID in delimiters. For example the URL http://www.mydomain.com/gohere.php?UID=5593
Page size & image size
Typically pages less than 100k are recommended. Image size should be less than 50k. Don't use more than 3 - 5 images on an optimized page. The idea is to allow the page to load fast. Many people still use dialup connections. You will be penalized for slow loading pages. Having said that, there is some debate on the optimal page size. Therefore I recommend using pages throughout the website that vary in size, some significantly smaller than 100k and some larger. Since some SE's prefer larger pages and others small, the idea is to diversify: offer a buffet of different sized pages throughout your site. This way, all SE's will find something they like.
Common Misspellings
Usage of commonly misspelled keywords is another way to capture traffic. However, be careful; don't ruin you credibility by using misspelled words just to get a little more traffic. If you are clever you may use misspelled words possibly by telling your visitor what the most common spelling errors are for your topics, etc.
Don't use frames
Search engine spiders have a hard time crawling websites that make use of frames. Worse yet, some ignore frames entirely. Don't use frames if you want to optimize your site.
Link to homepage
Use internal links to your homepage and other on-site pages with relevant keywords in the anchor text. But keep website structure and navigation as simple as possible.
Friday, March 24, 2006
Banner design services
SEI provides a wide assortment of banner designs, in all file formats, that fall within the guidelines of major search engine and directory sites. Select the banner type that's best for you or contact us to get a specific estimate for your project.
* Standard animated or non-animated banners
* Rich media banners
* Flash banners
We also provide banner designs in a wide range of shapes and sizes, especially those allowed in advertisements on major search engines, directories, portals, and other industry-specific web sites.
Standard animated or non-animated banners
Standard animated and non-animated banners are available in GIF or JPEG format. We can make these banners in a full range of sizes (skyscraper, full banner, half banner, square, buttons, and microbuttons.)
Rich media banners
Rich media banners can include text fields, search fields, buttons, lists, pull-down menus, and image maps.
Flash banners
A Flash banner provides more multimedia options at a smaller file size, provided that the end user has the required Flash plug-in.
* Standard animated or non-animated banners
* Rich media banners
* Flash banners
We also provide banner designs in a wide range of shapes and sizes, especially those allowed in advertisements on major search engines, directories, portals, and other industry-specific web sites.
Standard animated or non-animated banners
Standard animated and non-animated banners are available in GIF or JPEG format. We can make these banners in a full range of sizes (skyscraper, full banner, half banner, square, buttons, and microbuttons.)
Rich media banners
Rich media banners can include text fields, search fields, buttons, lists, pull-down menus, and image maps.
Flash banners
A Flash banner provides more multimedia options at a smaller file size, provided that the end user has the required Flash plug-in.
Website Usability
What differentiates SEI from other web design and usability companies is that we specialize in search usability. Are all of your products and services easy to find by BOTH your target audience and the search engines? Our search usability™ and other web site usability reviews will help you build high-quality traffic to your web site.
* Search (site) usability analysis - expert review
* Site architecture analysis
* Usability consulting
Search (site) usability analysis - expert review
Identify and recommend solutions to tactical and ergonomic site elements that may be confusing, frustrating or distracting users, causing low conversion rate of site visitors to customers and undermining branding efforts and the business goals for the site.
Recommended for poorly performing web sites and pre-launch of sites in development to eliminate usability pitfalls. This analysis is also a perfect precursor to usability testing, to identify and remove tactical and ergonomic issues, enabling focus during usability testing on task flow issues relative to how users perceive and perform specific tasks.
We will analyze your web site from the perspective of primary user profiles, with particular attention to:
* Home page
* Category landing pages
* Representative product pages
* Store and checkout process (e-commerce sites)
Site architecture analysis
Brings a user perspective to the definition of web site infrastructure, which is the keystone of a good web site and accounts for 80% of the quality of user experience. Proper planning, research and adherence to usability best practice in this critical phase results in an easy to navigate site that supports frequently accessed information and tasks that match the visitors' intent, while meeting the business objectives of the site owner.
Recommended for clients who are building a new web site or redesigning an existing one.
Usability consulting
Hourly usability consulting is available on a retainer basis. Verbal advice when needed, like at key junctures of website development and ongoing site updates, or analysis of site performance concerns. Get advice on the site map, design comps, copy or task flow model.
* Search (site) usability analysis - expert review
* Site architecture analysis
* Usability consulting
Search (site) usability analysis - expert review
Identify and recommend solutions to tactical and ergonomic site elements that may be confusing, frustrating or distracting users, causing low conversion rate of site visitors to customers and undermining branding efforts and the business goals for the site.
Recommended for poorly performing web sites and pre-launch of sites in development to eliminate usability pitfalls. This analysis is also a perfect precursor to usability testing, to identify and remove tactical and ergonomic issues, enabling focus during usability testing on task flow issues relative to how users perceive and perform specific tasks.
We will analyze your web site from the perspective of primary user profiles, with particular attention to:
* Home page
* Category landing pages
* Representative product pages
* Store and checkout process (e-commerce sites)
Site architecture analysis
Brings a user perspective to the definition of web site infrastructure, which is the keystone of a good web site and accounts for 80% of the quality of user experience. Proper planning, research and adherence to usability best practice in this critical phase results in an easy to navigate site that supports frequently accessed information and tasks that match the visitors' intent, while meeting the business objectives of the site owner.
Recommended for clients who are building a new web site or redesigning an existing one.
Usability consulting
Hourly usability consulting is available on a retainer basis. Verbal advice when needed, like at key junctures of website development and ongoing site updates, or analysis of site performance concerns. Get advice on the site map, design comps, copy or task flow model.
Web Analytics
SEI's Web Analytics and ROI reporting is a comprehensive data-mining service that measures your site's traffic, and tracks conversions. Unlike standard log analysis software and site measurement tools, SEI's Web Analytics reports are created for business decision makers, providing you the information you need in order to quickly and effectively make critical decisions affecting your company's online efforts.
With SEI's Web Analytics, you can track all data relevant to your online marketing efforts. In-depth web traffic, visitor, e-commerce, and marketing analyses are made available directly to business and technical users via the web and email. Find out who your visitors are, what they want, and how to convert them.
Attract Searchers
* Which keywords attract the most visitors?
* What campaigns deliver the best results?
* Where are my visitors coming from?
* What content attracts the most attention?
Turn Searchers Into Visitors
* How are visitors navigating through my site?
* What pages are visitors looking at?
* What site features are my visitors using most?
* How long do visitors stay on my site?
* Where do visitors go after leaving my site?
Convert Visitors To Customers
* What turns searchers into visitors?
* How can I convert more visitors into customers?
* Why don't customers finish the registration process?
* How can I increase my Return On Investment?
With SEI's Web Analytics, you can track all data relevant to your online marketing efforts. In-depth web traffic, visitor, e-commerce, and marketing analyses are made available directly to business and technical users via the web and email. Find out who your visitors are, what they want, and how to convert them.
Attract Searchers
* Which keywords attract the most visitors?
* What campaigns deliver the best results?
* Where are my visitors coming from?
* What content attracts the most attention?
Turn Searchers Into Visitors
* How are visitors navigating through my site?
* What pages are visitors looking at?
* What site features are my visitors using most?
* How long do visitors stay on my site?
* Where do visitors go after leaving my site?
Convert Visitors To Customers
* What turns searchers into visitors?
* How can I convert more visitors into customers?
* Why don't customers finish the registration process?
* How can I increase my Return On Investment?
Contextual Marketing
Contextual Marketing is an Internet Marketing methodology designed to extend relevance to the end user. The technology enables SEI to send real-time targeted advertisements to consumers while they are surfing the web, based on the contextual relevance of the content they are currently interacting with.
The application resides on the user's browser and has the ability to "read" every Website a user is visiting during a browsing session. In turn, this enables advertisers to instantaneously send targeted offers and/or content to an exclusive base of users while they are online.
The technology enables URL Targeting (i.e., the website and/or section the consumer is visiting), Keyword Targeting (i.e., the search word or term the consumer is entering), Content Targeting (i.e., the contextual focus of the visitor's online activity), and Day-Part Targeting (i.e., the time of day relative to the consumer).
As an example, when a user visits Client A's site online, the technology enables the delivery of an advertisement from Client B's. This type of real-time targeting delivers phenomenal click thru (up to 20%) and conversion rates (we have a client converting traffic to revenue at a rate of 6%).
Contextual Marketing is a very different form of search engine marketing because the consumer is not utilizing keyword search to find information about a product or service. Search Engines like Google or Yahoo! allow content websites to place their text ads on the website that are relevant to the content of the website.
If a user was reading an article about online stock trading there would appear text ads next to the article for stock trading advertisers that were utilizing the contextual advertising for that network.
Contextual Marketing is a strong complement to an existing search engine marketing campaign and gives advertisers the ability to increase their distribution beyond standard search marketing.
The application resides on the user's browser and has the ability to "read" every Website a user is visiting during a browsing session. In turn, this enables advertisers to instantaneously send targeted offers and/or content to an exclusive base of users while they are online.
The technology enables URL Targeting (i.e., the website and/or section the consumer is visiting), Keyword Targeting (i.e., the search word or term the consumer is entering), Content Targeting (i.e., the contextual focus of the visitor's online activity), and Day-Part Targeting (i.e., the time of day relative to the consumer).
As an example, when a user visits Client A's site online, the technology enables the delivery of an advertisement from Client B's. This type of real-time targeting delivers phenomenal click thru (up to 20%) and conversion rates (we have a client converting traffic to revenue at a rate of 6%).
Contextual Marketing is a very different form of search engine marketing because the consumer is not utilizing keyword search to find information about a product or service. Search Engines like Google or Yahoo! allow content websites to place their text ads on the website that are relevant to the content of the website.
If a user was reading an article about online stock trading there would appear text ads next to the article for stock trading advertisers that were utilizing the contextual advertising for that network.
Contextual Marketing is a strong complement to an existing search engine marketing campaign and gives advertisers the ability to increase their distribution beyond standard search marketing.
Competitive Analysis
A competitive analysis is a formal evaluation in which you review the businesses of one or more companies that compete, directly or indirectly, with your own.Online, competitors have access to each other's company information and marketing materials that they might not be able to gather as easily in the offline world. This allows for even greater opportunities to benefit from competitive analysis data.But how can companies improve by analyzing their competitors? And what is the best way to implement a thorough competitive analysis?
Benefits of conducting a competitive analysis
The benefits of conducting a competitive analysis include:
* You will identify WHO you are competing against. You will be able to assess the threat levels presented by other companies in your market.
* You will identify your own weaknesses. Companies who do not pay attention to their competitors may not understand just what they are doing wrong because they have no frame of reference. Studying your competitors offers you a perfect opportunity to find out how you can better serve your customers.
* Once you've identified those weaknesses, you'll be able to improve your business in a number of ways. The order in which those improvements should be implemented will often be dictated by the analyses of your competitors. For example, if all of the other companies sharing your target market have a certain feature considered essential to that market, this will be one of the first things you will want to remedy.
* You will also identify your strengths. By comparing your own online presence to those of your direct competitors, you will discover what sets your business apart from theirs. These qualities can then be emphasized in your marketing efforts.
* Additionally, you will be able to identify or confirm your Unique Value Proposition (UVP). Your UVP is the single most important element of your business that sets you apart from your competitors. Do you have the largest catalog of products? The lowest prices? The (quantifiably) best customer service? Competitive analysis will help you develop your UVP and test the validity of the claims you make about your business.
* You will be able to determine what factors drive success in your market space. These may vary greatly from market to market, and may not be what you originally expected.
* You will identify what specific actions you need to take in order to improve your competitive position.
Benefits of conducting a competitive analysis
The benefits of conducting a competitive analysis include:
* You will identify WHO you are competing against. You will be able to assess the threat levels presented by other companies in your market.
* You will identify your own weaknesses. Companies who do not pay attention to their competitors may not understand just what they are doing wrong because they have no frame of reference. Studying your competitors offers you a perfect opportunity to find out how you can better serve your customers.
* Once you've identified those weaknesses, you'll be able to improve your business in a number of ways. The order in which those improvements should be implemented will often be dictated by the analyses of your competitors. For example, if all of the other companies sharing your target market have a certain feature considered essential to that market, this will be one of the first things you will want to remedy.
* You will also identify your strengths. By comparing your own online presence to those of your direct competitors, you will discover what sets your business apart from theirs. These qualities can then be emphasized in your marketing efforts.
* Additionally, you will be able to identify or confirm your Unique Value Proposition (UVP). Your UVP is the single most important element of your business that sets you apart from your competitors. Do you have the largest catalog of products? The lowest prices? The (quantifiably) best customer service? Competitive analysis will help you develop your UVP and test the validity of the claims you make about your business.
* You will be able to determine what factors drive success in your market space. These may vary greatly from market to market, and may not be what you originally expected.
* You will identify what specific actions you need to take in order to improve your competitive position.
Direct E-mail Marketing
Direct E-mail Marketing Do not think “SPAM” when you hear “direct email marketing.” Good firms understand that sending well crafted email messages to “targeted” email lists offers relationship marketing benefits. The fact is that your customers will appreciate you if you send them high-quality, personalized content. While it might be surprising to many companies that the first step in a DEM campaign is often narrowing an existing list, the reason is clear: you need to be focused to be successful.
Good Direct Email Marketing Compliments Your Total Marketing Plan The best results are achieved if you think of direct email marketing as an integral piece of your larger marketing plan. Thus, you should work with an agency that brings experience in all areas of marketing and Internet consulting. Our graphic design professionals, copy writers, and web developers utilize proven best practices that quickly engage the email recipient’s interest in your product, service, or message. Your audience will be captivated by your custom, personalized, image-rich emails, each with strong calls to action that motivate recipients to act.
Measure, Analyze, and Refine Managing your email distribution lists and campaign results has never been this easy. Our email marketing solution allows you to manage multiple lists from one account and target specific demographics within a given list. Recipients can easily refer-a-friend to your list or unsubscribe.
You can't improve what you don't measure. Our direct email marketing technology tracks metrics for readership, click through rates, response levels and polling results. This adds up to quality business intelligence that allows us to refine our email messages and improve customer perception.
Good Direct Email Marketing Compliments Your Total Marketing Plan The best results are achieved if you think of direct email marketing as an integral piece of your larger marketing plan. Thus, you should work with an agency that brings experience in all areas of marketing and Internet consulting. Our graphic design professionals, copy writers, and web developers utilize proven best practices that quickly engage the email recipient’s interest in your product, service, or message. Your audience will be captivated by your custom, personalized, image-rich emails, each with strong calls to action that motivate recipients to act.
Measure, Analyze, and Refine Managing your email distribution lists and campaign results has never been this easy. Our email marketing solution allows you to manage multiple lists from one account and target specific demographics within a given list. Recipients can easily refer-a-friend to your list or unsubscribe.
You can't improve what you don't measure. Our direct email marketing technology tracks metrics for readership, click through rates, response levels and polling results. This adds up to quality business intelligence that allows us to refine our email messages and improve customer perception.
Search Engine Optimization (SEO) – Organic Search
Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you.
The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines can not understand and ignore. If the content of your website is ignored by the search engines then they can't index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain.
Search engines don't like this either, they want to provide the best possible results to visitors and if they can't index a website for any reason they may be missing great content that searchers are looking for. In fact SEO is so important; Google provides guidelines for choosing a SEO service.
Search Engine Optimization = Qualified Traffic Our clients have seen a 250% increase in revenues in as little as 3 months.
more information
Search engine optimization (SEO) is the science of making a website ‘search engine friendly.’ The objective of SEO is to increase web site visibility and qualified traffic by ranking highly within organic search engine results for keyword phrases relating to your site content.
Organic Search = 60% of Clicks Organic search is a critical part of any search engine marketing campaign and accounts for 60% of all clicks.
Search Engine Visibility = Qualified Visitors The basic steps of SEO involve getting all your site pages indexed by the search engines, figuring out what search terms or keywords searchers are using and then optimizing the content of your site to match these keywords.
Qualified Visitors = Sales SEO is undertaken to get highly qualified traffic to visit your site. This type of visitor is much more likely to convert into a customer. By conversion we mean to achieve the goal of your website whether that is online sales, offline sales, sales leads, branding, or to inform or persuade.
Customized Search Engine Optimization Campaign Your SEO campaigns will be customized for your business and include competitive analysis, keyword analysis, technical optimization, content optimization, link strategy and monthly maintenance.
* Competitive Analysis You need to understand your high ranking competitors and determine what they are doing to achieve that position.
* Keyword Analysis You need to know what words or phrases searchers are using to find your business. Your campaign should target these keyword phrases.
* Technical Optimization You need to get your complete site indexed and eliminate problems related to pop-up windows, flash or frame sites, JavaScript navigation, ineffective redirects, visitor passwords, wrong robot controls, or dynamic URL issues.
* Content Optimization High quality, relevant content plays a major role in successful search engine marketing and is important for both your site visitors and the search engine spiders.
* Link Strategy Links are very important for search engine optimization and is a key component of high rankings.
* Monthly Maintenance Your search engine optimization campaign will need to be monitored and revised on an on-going basis. This is a normal part of an SEO Campaign.
The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines can not understand and ignore. If the content of your website is ignored by the search engines then they can't index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain.
Search engines don't like this either, they want to provide the best possible results to visitors and if they can't index a website for any reason they may be missing great content that searchers are looking for. In fact SEO is so important; Google provides guidelines for choosing a SEO service.
Search Engine Optimization = Qualified Traffic Our clients have seen a 250% increase in revenues in as little as 3 months.
more information
Search engine optimization (SEO) is the science of making a website ‘search engine friendly.’ The objective of SEO is to increase web site visibility and qualified traffic by ranking highly within organic search engine results for keyword phrases relating to your site content.
Organic Search = 60% of Clicks Organic search is a critical part of any search engine marketing campaign and accounts for 60% of all clicks.
Search Engine Visibility = Qualified Visitors The basic steps of SEO involve getting all your site pages indexed by the search engines, figuring out what search terms or keywords searchers are using and then optimizing the content of your site to match these keywords.
Qualified Visitors = Sales SEO is undertaken to get highly qualified traffic to visit your site. This type of visitor is much more likely to convert into a customer. By conversion we mean to achieve the goal of your website whether that is online sales, offline sales, sales leads, branding, or to inform or persuade.
Customized Search Engine Optimization Campaign Your SEO campaigns will be customized for your business and include competitive analysis, keyword analysis, technical optimization, content optimization, link strategy and monthly maintenance.
* Competitive Analysis You need to understand your high ranking competitors and determine what they are doing to achieve that position.
* Keyword Analysis You need to know what words or phrases searchers are using to find your business. Your campaign should target these keyword phrases.
* Technical Optimization You need to get your complete site indexed and eliminate problems related to pop-up windows, flash or frame sites, JavaScript navigation, ineffective redirects, visitor passwords, wrong robot controls, or dynamic URL issues.
* Content Optimization High quality, relevant content plays a major role in successful search engine marketing and is important for both your site visitors and the search engine spiders.
* Link Strategy Links are very important for search engine optimization and is a key component of high rankings.
* Monthly Maintenance Your search engine optimization campaign will need to be monitored and revised on an on-going basis. This is a normal part of an SEO Campaign.
eCommerce Search Engine Optimization
eCommerce is a booming industry! Make sure you are fully optimizing the potential of your eCommerce website. We are on the leading edge of search engine optimization for eCommerce sites and we are constantly developing new techniques to meet the challenges of our clients.
If your eCommerce shopping cart solution is not performing or if you are spending all your profits on your PPC campaign let us help.We can:
Drive Natural Search Engine Traffic to Your Site eCommerce search engine optimization can make your shopping cart more spider friendly and raise your visibility in the search engines. We will ensure all your pages are accessible to the search engine spiders and that all your products appear in the organic search results. Some shopping carts are difficult for search engines to spider, we will ensure your site is deep-indexed by the major search engine spiders and ensure your product and category pages are indexed by Yahoo, Google, and Teoma.
Drive Paid Search Engine Traffic to Your Site If you're not already using PPC to drive traffic to your site we can help you set up and run an effective eCommerce search engine marketing campaign to maximize your revenues while minimizing your outlay. If you already run a PPC campaign, we can help ensure you get the maximum return on your PPC investment.
Shopping Engine Feeds In order to lessen your reliance on organic (non-paid) search engine results placement we will also supply data feeds to one or more of the major shopping engines. Shopping engines allow visitors to compare prices and features of products, when they find a product they like they can access the suppliers website and make an order. Traffic from shopping engines is highly targeted and is either researching a purchase or purchasing.
For more information on shopping engines click here.
Ensure The Traffic Converts There may be hundreds of sites on the Internet selling exactly the same good as you are, sometimes it takes a third party to notice the road blocks on your site that will cause a visitor to hit the back button and go elsewhere. Any one of these can stop someone parting with their credit card number:
Is your shopping cart too difficult to use?
Is it obvious how to check out?
Do you display the shipping and sales tax rates?
Do you come across as trustworthy?
Monitor Conversions Do you know where your sales are coming from, or perhaps you're getting plenty of traffic but no sales - do you know why. We provide eCommerce tracking applications to all our SEO eCommerce clients! Using this software you can determine where you are getting the best return on your eCommerce search engine marketing investment.
You don't have to guess where your sales are coming from. By using our, using Campaign Tracking and eCommerce Tracking you will have all the answers!
Directory Submission Service Within the search engines high ranking sites usually have a high quantity of incoming links from quality sites within their industry. These links play an important part in how search engines such as Google determine which sites are most relevant for specific search terms. Having higher relevance will enable your site to have a higher ranking.
If your eCommerce shopping cart solution is not performing or if you are spending all your profits on your PPC campaign let us help.We can:
Drive Natural Search Engine Traffic to Your Site eCommerce search engine optimization can make your shopping cart more spider friendly and raise your visibility in the search engines. We will ensure all your pages are accessible to the search engine spiders and that all your products appear in the organic search results. Some shopping carts are difficult for search engines to spider, we will ensure your site is deep-indexed by the major search engine spiders and ensure your product and category pages are indexed by Yahoo, Google, and Teoma.
Drive Paid Search Engine Traffic to Your Site If you're not already using PPC to drive traffic to your site we can help you set up and run an effective eCommerce search engine marketing campaign to maximize your revenues while minimizing your outlay. If you already run a PPC campaign, we can help ensure you get the maximum return on your PPC investment.
Shopping Engine Feeds In order to lessen your reliance on organic (non-paid) search engine results placement we will also supply data feeds to one or more of the major shopping engines. Shopping engines allow visitors to compare prices and features of products, when they find a product they like they can access the suppliers website and make an order. Traffic from shopping engines is highly targeted and is either researching a purchase or purchasing.
For more information on shopping engines click here.
Ensure The Traffic Converts There may be hundreds of sites on the Internet selling exactly the same good as you are, sometimes it takes a third party to notice the road blocks on your site that will cause a visitor to hit the back button and go elsewhere. Any one of these can stop someone parting with their credit card number:
Is your shopping cart too difficult to use?
Is it obvious how to check out?
Do you display the shipping and sales tax rates?
Do you come across as trustworthy?
Monitor Conversions Do you know where your sales are coming from, or perhaps you're getting plenty of traffic but no sales - do you know why. We provide eCommerce tracking applications to all our SEO eCommerce clients! Using this software you can determine where you are getting the best return on your eCommerce search engine marketing investment.
You don't have to guess where your sales are coming from. By using our, using Campaign Tracking and eCommerce Tracking you will have all the answers!
Directory Submission Service Within the search engines high ranking sites usually have a high quantity of incoming links from quality sites within their industry. These links play an important part in how search engines such as Google determine which sites are most relevant for specific search terms. Having higher relevance will enable your site to have a higher ranking.
Search Engine Marketing Services
Current Pay Per Click Campaign Review We will review your current paid placement campaign and make suggestions and recommendations on your unique business conditions.
Competitive Analysis We will review the paid placement strategies of your competition for specific targeted keyword phrases and make suggestions and recommendations on your unique industry conditions.
Keyword Analysis We will research specific search terms and keyword phrases for your business.
Market Analysis We will match keyword phrases to your targeted market and develop a bidding strategy to achieve results.
Landing Page We will develop specific landing pages for your web site to help you get you immediate message across.
Advertising and Brand Development We will develop exciting advertising content to communicate your brand and marketing message.
Finance and Budget Management Because it is a complicated bidding environment we will help you monitor and fine tune you’re spending and keep it cost effective.
Paid Placement Account Management We will help you with your strategic Internet marketing plan and all aspects of your paid search engine marketing campaign including timing strategy, and trend analysis.
Competitive Analysis We will review the paid placement strategies of your competition for specific targeted keyword phrases and make suggestions and recommendations on your unique industry conditions.
Keyword Analysis We will research specific search terms and keyword phrases for your business.
Market Analysis We will match keyword phrases to your targeted market and develop a bidding strategy to achieve results.
Landing Page We will develop specific landing pages for your web site to help you get you immediate message across.
Advertising and Brand Development We will develop exciting advertising content to communicate your brand and marketing message.
Finance and Budget Management Because it is a complicated bidding environment we will help you monitor and fine tune you’re spending and keep it cost effective.
Paid Placement Account Management We will help you with your strategic Internet marketing plan and all aspects of your paid search engine marketing campaign including timing strategy, and trend analysis.
What is Affiliate Marketing?
Affiliate marketing is internet marketing that allows websites to share traffic and revenue using banner and text advertisements. Merchants who sell goods and services online pay commissions to website owners (Affiliates) for sending traffic to their site. Affiliates can earn and are paid commissions when one of the following events occur:
Cost Per Sale (CPA) A visitor referred by the Affiliate purchases goods and services from the Merchant. This payment structure is referred to as - cost-per-sale or cost per acquisition (cpa).
Cost Per Lead (CPL) A visitor referred by the Affiliate completes a form on the Merchants website. This is payment structure is referred to as - cost per lead (cpl).
Cost Per Click (CPC) A visitor to the Affiliates website clicks on a Merchants banner and visits the Merchants website. This payment structure is referred to as - cost per click (CPC).
Cost Per 1000 Impressions (CPM) Merchants pay a set rate for the display of one thousand of their banners/advertisements. This payment structure is referred to as - cost per 1000 impressions (cpm).
Cost Per Sale (CPA) A visitor referred by the Affiliate purchases goods and services from the Merchant. This payment structure is referred to as - cost-per-sale or cost per acquisition (cpa).
Cost Per Lead (CPL) A visitor referred by the Affiliate completes a form on the Merchants website. This is payment structure is referred to as - cost per lead (cpl).
Cost Per Click (CPC) A visitor to the Affiliates website clicks on a Merchants banner and visits the Merchants website. This payment structure is referred to as - cost per click (CPC).
Cost Per 1000 Impressions (CPM) Merchants pay a set rate for the display of one thousand of their banners/advertisements. This payment structure is referred to as - cost per 1000 impressions (cpm).
Search Engine Optimization Process
Overall, the Search Engine Optimization process can be described by the following
seven steps:
1. Website Analysis: In-depth analysis of the client’s website in order to fully optimize the content, structure and traffic flow. Access to detailed web log files are crucial in this stage
2. Keywords Optimization: Identify, compare and select ultimate keywords/phrases. The stage involves extensive analysis of the competitor’s web sites, meta tags and submitted keywords/phrases.
3. Meta Tags & Web Page Optimization: Meta tags are generated based on the selected key word/phrases and placed on the pages of the client’s web site.
4. Submission of Web Pages: Optimized web pages are submitted to leading search engines and categories for top placements and positioning.
5. Link Optimization: Add relevant external inbound links and outbound links to and from other websites. Link Optimization is also a significant factor in Search Engine Optimization. We have learnt from our experience that if websites links are properly optimized that can result into top search engine positioning and placement.
6. Reporting: There are many types of reports, but for the most part these reports can be segmented into 5 basic groups.
* Search Engine Ranking / Positioning Report: Lists all keywords by search engines and their respective ranking. The detailed reports include ranking for root and branch pages.
* Search Engine Original Ranking: Reports current ranking compared to ranking prior to the SEO campaign for each keywords.
* Search Engine Submission Report: Lists the last time submissions were made to each of the search engines. The detailed reports include specific submission information to the directories.
* Search Engine Link Report: Lists all new external inbound links from other websites and external outbound links to other websites.
* Search Engine Maintenance Report: Journals all activities associated with a SEO campaign.
7. Maintenance: Analyze results and revise tactics to maintain or improve search engine positioning.
Optimization work continues long after the optimized site is launched. The continued areas of effort fall into 4 basic categories.
* Analysis and revision of page optimization: The competitive environment is a moving target. To maintain top ranking, SEO Analysts must evaluate the results and make tactical modifications based on performance observations.
* Adaptation to search engine algorithm changes: Search engines are constantly modifying their ranking algorithms. It is not unusual to see several changes each year for each search engine. These changes must be identified and analyzed in order to maintain top rankings.
* External link structure maintenance: Over time, websites change their design. These changes can affect or “break” inbound or outbound external links which can adversely affect website ranking.
* Continued submissions to search engines: Over time, search engines “clean house” and drop older site pages from their database. Sometimes pages are dropped inadvertently. Whether purposely or not, search engines must be monitored continually to be sure website pages are properly indexed or resubmit pages that have been dropped. To improve positioning or placement in search engines, web pages should be re-submitted over the period of time.
seven steps:
1. Website Analysis: In-depth analysis of the client’s website in order to fully optimize the content, structure and traffic flow. Access to detailed web log files are crucial in this stage
2. Keywords Optimization: Identify, compare and select ultimate keywords/phrases. The stage involves extensive analysis of the competitor’s web sites, meta tags and submitted keywords/phrases.
3. Meta Tags & Web Page Optimization: Meta tags are generated based on the selected key word/phrases and placed on the pages of the client’s web site.
4. Submission of Web Pages: Optimized web pages are submitted to leading search engines and categories for top placements and positioning.
5. Link Optimization: Add relevant external inbound links and outbound links to and from other websites. Link Optimization is also a significant factor in Search Engine Optimization. We have learnt from our experience that if websites links are properly optimized that can result into top search engine positioning and placement.
6. Reporting: There are many types of reports, but for the most part these reports can be segmented into 5 basic groups.
* Search Engine Ranking / Positioning Report: Lists all keywords by search engines and their respective ranking. The detailed reports include ranking for root and branch pages.
* Search Engine Original Ranking: Reports current ranking compared to ranking prior to the SEO campaign for each keywords.
* Search Engine Submission Report: Lists the last time submissions were made to each of the search engines. The detailed reports include specific submission information to the directories.
* Search Engine Link Report: Lists all new external inbound links from other websites and external outbound links to other websites.
* Search Engine Maintenance Report: Journals all activities associated with a SEO campaign.
7. Maintenance: Analyze results and revise tactics to maintain or improve search engine positioning.
Optimization work continues long after the optimized site is launched. The continued areas of effort fall into 4 basic categories.
* Analysis and revision of page optimization: The competitive environment is a moving target. To maintain top ranking, SEO Analysts must evaluate the results and make tactical modifications based on performance observations.
* Adaptation to search engine algorithm changes: Search engines are constantly modifying their ranking algorithms. It is not unusual to see several changes each year for each search engine. These changes must be identified and analyzed in order to maintain top rankings.
* External link structure maintenance: Over time, websites change their design. These changes can affect or “break” inbound or outbound external links which can adversely affect website ranking.
* Continued submissions to search engines: Over time, search engines “clean house” and drop older site pages from their database. Sometimes pages are dropped inadvertently. Whether purposely or not, search engines must be monitored continually to be sure website pages are properly indexed or resubmit pages that have been dropped. To improve positioning or placement in search engines, web pages should be re-submitted over the period of time.
What is pay per click?
There are several search engines which will rank your web site according to how much you are prepared to pay them. These are usually set up on a Pay Per Click (PPC) basis i.e. you pay a set amount of money every time someone searches for keywords, or key phrases on which you are bidding, and clicks on your link to visit your site. The higher your bid, the higher your site is placed. Sites which work in this way include Overture (formerly called Goto) Espotting and Find What. Traffic from PPC search engines is very targeted and as such, you can expect higher click through's and conversion rates. Pay per click is a very controllable way of marketing your site. You may change your bids up or down at a moment's notice and you can set limits of how much you will pay each month. If no one clicks on your listing, you don't pay a penny, yet your site's entry is still seen by the people using these sites. They soon get to recognize your name thus establishing branding of your company's name and its services.
Why use a pay per click management service?
Getting to the top of search engines using pay per click is fast and guaranteed but at the same time it can be time consuming and expensive. For instance - At the time of publishing this site, the top bid for the keyword "loans" on Overture UK is £4.37. The fourth bid (24hour-loans) is £4.27, the fifth bid is £3.90 (Britannia) and sixth bid is £3.26. 24hour-loans is overbidding by 37p per click and Britannia by 64p! Savings per 1,000 clicks for 24 hours-loans is £370 and Britannia would save £640. High volume keywords like "loans" would easily generate over 1,000 clicks per week. In a year both sites could be spending an extra £52,250! That's just one example how our management service could save you money. Take the above example again - the top bid of £4.37 per click is beyond the means of most small businesses. Our keyword analysis will help you identify related high volume related keywords at a fraction of the cost! For overpayment read: this is money misspent that could have been saved or devoted elsewhere to boost the overall marketing effort! Many large sites are bidding for hundreds, if not thousands of search phrases, so it doesn't take an Einstein to figure that all this may aggregate to a serious waste of money! Of course, monitoring and modifying loads of ever changing bids manually can be a daunting chore, especially in view of PPC engines' typically cludgy bid management interfaces. Luckily, it's exactly this number crunching type of task where companies like ourselves excel.
Why do my paid listings need optimizing?
Even PPC needs optimizing - It's has always been the case that half of a real search engine optimizer's job was in understanding and selecting keywords. Not just obvious keywords, but the real gems that bring the highest ROI. Maximize your return by using our expertise and dedication. Our service will actively seek out hundreds of highly targeted phrases that result in more visitors at a lower cost. We will electronically monitor competitor’s bid so that you can always stay on top. Each keyword is monitored 24 hours a day, 7 days a week in order to minimize the risk of overbidding. In most cases our service will pay for itself in the first month.
Why use a pay per click management service?
Getting to the top of search engines using pay per click is fast and guaranteed but at the same time it can be time consuming and expensive. For instance - At the time of publishing this site, the top bid for the keyword "loans" on Overture UK is £4.37. The fourth bid (24hour-loans) is £4.27, the fifth bid is £3.90 (Britannia) and sixth bid is £3.26. 24hour-loans is overbidding by 37p per click and Britannia by 64p! Savings per 1,000 clicks for 24 hours-loans is £370 and Britannia would save £640. High volume keywords like "loans" would easily generate over 1,000 clicks per week. In a year both sites could be spending an extra £52,250! That's just one example how our management service could save you money. Take the above example again - the top bid of £4.37 per click is beyond the means of most small businesses. Our keyword analysis will help you identify related high volume related keywords at a fraction of the cost! For overpayment read: this is money misspent that could have been saved or devoted elsewhere to boost the overall marketing effort! Many large sites are bidding for hundreds, if not thousands of search phrases, so it doesn't take an Einstein to figure that all this may aggregate to a serious waste of money! Of course, monitoring and modifying loads of ever changing bids manually can be a daunting chore, especially in view of PPC engines' typically cludgy bid management interfaces. Luckily, it's exactly this number crunching type of task where companies like ourselves excel.
Why do my paid listings need optimizing?
Even PPC needs optimizing - It's has always been the case that half of a real search engine optimizer's job was in understanding and selecting keywords. Not just obvious keywords, but the real gems that bring the highest ROI. Maximize your return by using our expertise and dedication. Our service will actively seek out hundreds of highly targeted phrases that result in more visitors at a lower cost. We will electronically monitor competitor’s bid so that you can always stay on top. Each keyword is monitored 24 hours a day, 7 days a week in order to minimize the risk of overbidding. In most cases our service will pay for itself in the first month.
Thursday, March 23, 2006
What is Link Popularity?
Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site. Link Popularity is the number of on the On-topic quality hyperlinks pointed to your web site or Webpage.
It is important for top search engine ranking that website should have theme based quality links from sites which are related to it so that even the user who is searching for the required information can come to the right place. We understand this and keep this in mind while preparing the link building campaign for your site. In our all campaigns we provide complete report where your links have been placed with the exact location of the same. close window
We use a variety of anchor text and actual description of the theme of the site to create the links for the site so that the relevancy of the link is maintained and natural link building is done for the site. We provide two types of links services:-
Theme based One-Way Links:
In order to have a site maintain its ranking it should have higher number of inbound links than outbound links. One-way links is the best way to have inbound links without giving out links from the site to outside sites.In our one way relevant link building campaign we get a link for your website without giving a link out of your site. One way links are the best way to increase the link popularity of the site and get theme based relevant links for natural search engine optimization of the site.
Reciprocal Links:
There is no doubt that one way links are the best for increasing link popularity of a site but the budget for this needs to be the be high therefore another way which if done with care can also yield results is reciprocal link building of the site.In this we exchange links on your behalf with other related websites and take care that no bad site of link from any bad neighbourhood gets exchanged.We try to get the maximum links exchanged with related theme based sites and use a variety of anchor text.We also keep in mind that we do Link Exchange for 4 to 6 targeted categories related to your web site.
It is important for top search engine ranking that website should have theme based quality links from sites which are related to it so that even the user who is searching for the required information can come to the right place. We understand this and keep this in mind while preparing the link building campaign for your site. In our all campaigns we provide complete report where your links have been placed with the exact location of the same. close window
We use a variety of anchor text and actual description of the theme of the site to create the links for the site so that the relevancy of the link is maintained and natural link building is done for the site. We provide two types of links services:-
Theme based One-Way Links:
In order to have a site maintain its ranking it should have higher number of inbound links than outbound links. One-way links is the best way to have inbound links without giving out links from the site to outside sites.In our one way relevant link building campaign we get a link for your website without giving a link out of your site. One way links are the best way to increase the link popularity of the site and get theme based relevant links for natural search engine optimization of the site.
Reciprocal Links:
There is no doubt that one way links are the best for increasing link popularity of a site but the budget for this needs to be the be high therefore another way which if done with care can also yield results is reciprocal link building of the site.In this we exchange links on your behalf with other related websites and take care that no bad site of link from any bad neighbourhood gets exchanged.We try to get the maximum links exchanged with related theme based sites and use a variety of anchor text.We also keep in mind that we do Link Exchange for 4 to 6 targeted categories related to your web site.
Wednesday, March 22, 2006
Search Engine Optimization
Search engine optimization is the act of making ones website content more search engine friendly to make it rank higher. Submit Express specializes in the optimization of websites in competitive markets. We will research your keywords and optimize your site based on the most searched keywords in your industry and drive relevant traffic to your site via the major search engines and directories.
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