Contextual Marketing is an Internet Marketing methodology designed to extend relevance to the end user. The technology enables SEI to send real-time targeted advertisements to consumers while they are surfing the web, based on the contextual relevance of the content they are currently interacting with.
The application resides on the user's browser and has the ability to "read" every Website a user is visiting during a browsing session. In turn, this enables advertisers to instantaneously send targeted offers and/or content to an exclusive base of users while they are online.
The technology enables URL Targeting (i.e., the website and/or section the consumer is visiting), Keyword Targeting (i.e., the search word or term the consumer is entering), Content Targeting (i.e., the contextual focus of the visitor's online activity), and Day-Part Targeting (i.e., the time of day relative to the consumer).
As an example, when a user visits Client A's site online, the technology enables the delivery of an advertisement from Client B's. This type of real-time targeting delivers phenomenal click thru (up to 20%) and conversion rates (we have a client converting traffic to revenue at a rate of 6%).
Contextual Marketing is a very different form of search engine marketing because the consumer is not utilizing keyword search to find information about a product or service. Search Engines like Google or Yahoo! allow content websites to place their text ads on the website that are relevant to the content of the website.
If a user was reading an article about online stock trading there would appear text ads next to the article for stock trading advertisers that were utilizing the contextual advertising for that network.
Contextual Marketing is a strong complement to an existing search engine marketing campaign and gives advertisers the ability to increase their distribution beyond standard search marketing.
The application resides on the user's browser and has the ability to "read" every Website a user is visiting during a browsing session. In turn, this enables advertisers to instantaneously send targeted offers and/or content to an exclusive base of users while they are online.
The technology enables URL Targeting (i.e., the website and/or section the consumer is visiting), Keyword Targeting (i.e., the search word or term the consumer is entering), Content Targeting (i.e., the contextual focus of the visitor's online activity), and Day-Part Targeting (i.e., the time of day relative to the consumer).
As an example, when a user visits Client A's site online, the technology enables the delivery of an advertisement from Client B's. This type of real-time targeting delivers phenomenal click thru (up to 20%) and conversion rates (we have a client converting traffic to revenue at a rate of 6%).
Contextual Marketing is a very different form of search engine marketing because the consumer is not utilizing keyword search to find information about a product or service. Search Engines like Google or Yahoo! allow content websites to place their text ads on the website that are relevant to the content of the website.
If a user was reading an article about online stock trading there would appear text ads next to the article for stock trading advertisers that were utilizing the contextual advertising for that network.
Contextual Marketing is a strong complement to an existing search engine marketing campaign and gives advertisers the ability to increase their distribution beyond standard search marketing.
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