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Friday, March 24, 2006

eCommerce Search Engine Optimization

eCommerce is a booming industry! Make sure you are fully optimizing the potential of your eCommerce website. We are on the leading edge of search engine optimization for eCommerce sites and we are constantly developing new techniques to meet the challenges of our clients.

If your eCommerce shopping cart solution is not performing or if you are spending all your profits on your PPC campaign let us help.We can:

Drive Natural Search Engine Traffic to Your Site eCommerce search engine optimization can make your shopping cart more spider friendly and raise your visibility in the search engines. We will ensure all your pages are accessible to the search engine spiders and that all your products appear in the organic search results. Some shopping carts are difficult for search engines to spider, we will ensure your site is deep-indexed by the major search engine spiders and ensure your product and category pages are indexed by Yahoo, Google, and Teoma.

Drive Paid Search Engine Traffic to Your Site If you're not already using PPC to drive traffic to your site we can help you set up and run an effective eCommerce search engine marketing campaign to maximize your revenues while minimizing your outlay. If you already run a PPC campaign, we can help ensure you get the maximum return on your PPC investment.

Shopping Engine Feeds In order to lessen your reliance on organic (non-paid) search engine results placement we will also supply data feeds to one or more of the major shopping engines. Shopping engines allow visitors to compare prices and features of products, when they find a product they like they can access the suppliers website and make an order. Traffic from shopping engines is highly targeted and is either researching a purchase or purchasing.
For more information on shopping engines click here.

Ensure The Traffic Converts There may be hundreds of sites on the Internet selling exactly the same good as you are, sometimes it takes a third party to notice the road blocks on your site that will cause a visitor to hit the back button and go elsewhere. Any one of these can stop someone parting with their credit card number:
Is your shopping cart too difficult to use?
Is it obvious how to check out?
Do you display the shipping and sales tax rates?
Do you come across as trustworthy?

Monitor Conversions Do you know where your sales are coming from, or perhaps you're getting plenty of traffic but no sales - do you know why. We provide eCommerce tracking applications to all our SEO eCommerce clients! Using this software you can determine where you are getting the best return on your eCommerce search engine marketing investment.

You don't have to guess where your sales are coming from. By using our, using Campaign Tracking and eCommerce Tracking you will have all the answers!

Directory Submission Service Within the search engines high ranking sites usually have a high quantity of incoming links from quality sites within their industry. These links play an important part in how search engines such as Google determine which sites are most relevant for specific search terms. Having higher relevance will enable your site to have a higher ranking.

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