Search Engine Optimization Process

Overall, the Search Engine Optimization process can be described by the following
seven steps:

1. Website Analysis: In-depth analysis of the client’s website in order to fully optimize the content, structure and traffic flow. Access to detailed web log files are crucial in this stage
2. Keywords Optimization: Identify, compare and select ultimate keywords/phrases. The stage involves extensive analysis of the competitor’s web sites, meta tags and submitted keywords/phrases.
3. Meta Tags & Web Page Optimization: Meta tags are generated based on the selected key word/phrases and placed on the pages of the client’s web site.
4. Submission of Web Pages: Optimized web pages are submitted to leading search engines and categories for top placements and positioning.
5. Link Optimization: Add relevant external inbound links and outbound links to and from other websites. Link Optimization is also a significant factor in Search Engine Optimization. We have learnt from our experience that if websites links are properly optimized that can result into top search engine positioning and placement.
6. Reporting: There are many types of reports, but for the most part these reports can be segmented into 5 basic groups.

* Search Engine Ranking / Positioning Report: Lists all keywords by search engines and their respective ranking. The detailed reports include ranking for root and branch pages.
* Search Engine Original Ranking: Reports current ranking compared to ranking prior to the SEO campaign for each keywords.
* Search Engine Submission Report: Lists the last time submissions were made to each of the search engines. The detailed reports include specific submission information to the directories.
* Search Engine Link Report: Lists all new external inbound links from other websites and external outbound links to other websites.
* Search Engine Maintenance Report: Journals all activities associated with a SEO campaign.

7. Maintenance: Analyze results and revise tactics to maintain or improve search engine positioning.

Optimization work continues long after the optimized site is launched. The continued areas of effort fall into 4 basic categories.

* Analysis and revision of page optimization: The competitive environment is a moving target. To maintain top ranking, SEO Analysts must evaluate the results and make tactical modifications based on performance observations.
* Adaptation to search engine algorithm changes: Search engines are constantly modifying their ranking algorithms. It is not unusual to see several changes each year for each search engine. These changes must be identified and analyzed in order to maintain top rankings.
* External link structure maintenance: Over time, websites change their design. These changes can affect or “break” inbound or outbound external links which can adversely affect website ranking.
* Continued submissions to search engines: Over time, search engines “clean house” and drop older site pages from their database. Sometimes pages are dropped inadvertently. Whether purposely or not, search engines must be monitored continually to be sure website pages are properly indexed or resubmit pages that have been dropped. To improve positioning or placement in search engines, web pages should be re-submitted over the period of time.