Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you.
The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines can not understand and ignore. If the content of your website is ignored by the search engines then they can't index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain.
Search engines don't like this either, they want to provide the best possible results to visitors and if they can't index a website for any reason they may be missing great content that searchers are looking for. In fact SEO is so important; Google provides guidelines for choosing a SEO service.
Search Engine Optimization = Qualified Traffic Our clients have seen a 250% increase in revenues in as little as 3 months.
more information
Search engine optimization (SEO) is the science of making a website ‘search engine friendly.’ The objective of SEO is to increase web site visibility and qualified traffic by ranking highly within organic search engine results for keyword phrases relating to your site content.
Organic Search = 60% of Clicks Organic search is a critical part of any search engine marketing campaign and accounts for 60% of all clicks.
Search Engine Visibility = Qualified Visitors The basic steps of SEO involve getting all your site pages indexed by the search engines, figuring out what search terms or keywords searchers are using and then optimizing the content of your site to match these keywords.
Qualified Visitors = Sales SEO is undertaken to get highly qualified traffic to visit your site. This type of visitor is much more likely to convert into a customer. By conversion we mean to achieve the goal of your website whether that is online sales, offline sales, sales leads, branding, or to inform or persuade.
Customized Search Engine Optimization Campaign Your SEO campaigns will be customized for your business and include competitive analysis, keyword analysis, technical optimization, content optimization, link strategy and monthly maintenance.
* Competitive Analysis You need to understand your high ranking competitors and determine what they are doing to achieve that position.
* Keyword Analysis You need to know what words or phrases searchers are using to find your business. Your campaign should target these keyword phrases.
* Technical Optimization You need to get your complete site indexed and eliminate problems related to pop-up windows, flash or frame sites, JavaScript navigation, ineffective redirects, visitor passwords, wrong robot controls, or dynamic URL issues.
* Content Optimization High quality, relevant content plays a major role in successful search engine marketing and is important for both your site visitors and the search engine spiders.
* Link Strategy Links are very important for search engine optimization and is a key component of high rankings.
* Monthly Maintenance Your search engine optimization campaign will need to be monitored and revised on an on-going basis. This is a normal part of an SEO Campaign.
The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines can not understand and ignore. If the content of your website is ignored by the search engines then they can't index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in vain.
Search engines don't like this either, they want to provide the best possible results to visitors and if they can't index a website for any reason they may be missing great content that searchers are looking for. In fact SEO is so important; Google provides guidelines for choosing a SEO service.
Search Engine Optimization = Qualified Traffic Our clients have seen a 250% increase in revenues in as little as 3 months.
more information
Search engine optimization (SEO) is the science of making a website ‘search engine friendly.’ The objective of SEO is to increase web site visibility and qualified traffic by ranking highly within organic search engine results for keyword phrases relating to your site content.
Organic Search = 60% of Clicks Organic search is a critical part of any search engine marketing campaign and accounts for 60% of all clicks.
Search Engine Visibility = Qualified Visitors The basic steps of SEO involve getting all your site pages indexed by the search engines, figuring out what search terms or keywords searchers are using and then optimizing the content of your site to match these keywords.
Qualified Visitors = Sales SEO is undertaken to get highly qualified traffic to visit your site. This type of visitor is much more likely to convert into a customer. By conversion we mean to achieve the goal of your website whether that is online sales, offline sales, sales leads, branding, or to inform or persuade.
Customized Search Engine Optimization Campaign Your SEO campaigns will be customized for your business and include competitive analysis, keyword analysis, technical optimization, content optimization, link strategy and monthly maintenance.
* Competitive Analysis You need to understand your high ranking competitors and determine what they are doing to achieve that position.
* Keyword Analysis You need to know what words or phrases searchers are using to find your business. Your campaign should target these keyword phrases.
* Technical Optimization You need to get your complete site indexed and eliminate problems related to pop-up windows, flash or frame sites, JavaScript navigation, ineffective redirects, visitor passwords, wrong robot controls, or dynamic URL issues.
* Content Optimization High quality, relevant content plays a major role in successful search engine marketing and is important for both your site visitors and the search engine spiders.
* Link Strategy Links are very important for search engine optimization and is a key component of high rankings.
* Monthly Maintenance Your search engine optimization campaign will need to be monitored and revised on an on-going basis. This is a normal part of an SEO Campaign.
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